Merrell Launches Tactical Line of Footwear.
For years consumers have been asking Merrell to bring our proven outdoor performance footwear into the work / safety category. With this in mind, Merrell is excited to announce a new Tactical collection launching in Spring/Summer 2017.
This new Tactical line from Merrell is built on the brand’s established franchises, representing a range of shoes and boots that merges outdoor-ready performance with work-tested protection.
According to John Burch, Senior Vice President of Global Footwear, “Merrell is committed to providing consumers with the quality, comfort and durability for which the Merrell brand is known and merging that trail-ready approach to the outdoors with the safety that today’s American worker needs.”
To address the specific needs of the outdoor work consumer, Merrell performed in-depth consumer research and testing to develop the line. The result is a specialized range of men and women’s safety toe footwear ready to perform and protect in tough, outdoor environments.
“We see our expertise as an outdoor brand as a real win for the consumer,” adds Linda Brunzell, Chief Marketing Officer for Merrell. “We know how to build reliable, performance-driven footwear that can stand up to the test of Mother Nature – and now we are delivering that to the work and tactical market.”
Steve Peterson, Vice President of Sales for Merrell adds “we built a very thoughtful and focused approach to our distribution for the Work & Tactical line. With the ever-changing and challenging retail landscape, we have partnered with select key retailers who are experts in safety footwear and deliver a personalized consumer experience.”