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Command Arms Relaunches CAA Brand with new branding materials and new website launching at SHOT Show 2016.

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Tullytown, Pa. – CAA proudly announce the completion of a yearlong endeavor to modernize and reload the CAA brand image through all marketing materials and new website at The new branding includes a stylized lion emblem denoting strength, leadership and power. The tag line “Gear Up” demonstrates to the customer that CAA produces a large variety of firearms accessories, including buttstocks, magazines, rails, grips and much, much more.

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CAA was founded by LTC (Ret) Mikey Hartman, a former 20-year commander of the IDF sharpshooting and marksmanship school, over 13 years ago. The company, with members from the shooting sports, IDF elite reserved forces, counter terrorism, reconnaissance and commando units, all have two things in common: knowledge and passion. This diverse team continues to develop and produce advanced battle-tested firearm accessories to withstand the rigors of real life combat conditions and to give their customers a tactical and survival advantage.

“Our new brand represents CAA in the twenty-first century. We are modern, efficient, effective and high quality,” Mikey Hartman, CEO of CAA explained. “Our lion emblem honors our warrior heart and spirit. And like a lion, CAA is committed to producing only top of the line firearms accessories for soldiers, law enforcement and shooting enthusiasts.”

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The new website offers customers a clean, modern visual with easy to find buttons and tabs. The new website also features a new URL in keeping with the move toward simplifying the company name from Command Arms Accessories to CAA. Incorporating the new tag line, the new URL is

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