ARES Defense announces company name transition to FightLite Industries.
(Melbourne, FL) August, 2016 – ARES Defense Systems, the country’s leading manufacturer of innovative, mission-configurable firearms, parts and accessories announces a company name transition to FightLite® Industries.
Originally founded in 1997 as “ARES Defense Systems” by company CEO and avid shooting enthusiast Geoffrey A. Herring; the company is changing its name to FightLite® Industries to be more reflective of both its current and upcoming product offerings and to honor its R&D division that conceives and develops the company’s ideas and inventions.
“Since launching our company almost two decades ago, we’ve introduced and delivered many game-changing products to both civilian and military shooters alike” said Geoffrey Herring, President-CEO. “We’ve set new standards along the way with high-performance products such as our patented MCR® belt-feed system for the M4, our patented drop-in GXR™ gas piston kit and our universal and patented ARES SCR® rifle to name a few. We have some new groundbreaking product announcements coming up and we’re really excited about what we’re getting ready to bring to market in both the civilian and military marketspaces.”
The company’s currently produced product lines will transition to the FightLite® brand by the close of 2016 and FightLite® Industries will be providing spare parts, service and manufacturer support of products that have been produced under the ARES Defense™ brand. ARES™, ARES Defense™ and related logos and product names will remain part of the company’s intellectual property portfolio.
FightLite® Industries supports 2-step Distribution and as with the ARES Defense brands, their products will continue to be made available through established channels of sporting goods wholesalers, box stores, FFL dealers, online retailers and factory direct.